A brief introduction...
With a background in B2B and B2C, I have a track record of delivering superior product propositions and implementing effective marketing strategies leading to increased revenue, brand awareness and customer buy-in. A passionate communicator that can motivate and influence decision makers at all levels. I have a track record in managing a range of high profile, high value and complex projects that have contributed to increased profitability year on year. I am a leader with integrity, passion and the drive to succeed by involving all levels of the team to ensure an integrated and cohesive approach to achieve business goals.
Here is an overview of my competencies;
Marketing Manager | Curtiss-Wright Industrial Division | ’12 -
Generation and delivery of the communication strategy, marketing plans, lead nurturing, marketing automation, publication initiatives, brand awareness and competitor analysis. Drive lead generation, customer retention and sales growth within new and existing markets across the globe. Support the sales teams in Asia, Europe and America with wide ranging events, exhibitions and collateral.
Digital Marketing Manager | PG Drives Technology |’07-‘12
Development of the go-to-market strategy in support of company goals and product launches.
Broaden the company's online presence to create a wider, global, feel and generate ecommerce revenue.
Develop the marketing strategy to support regional sales teams and lead growth requirements.
Publications Manager | PG Drives Technology |’02-‘12
Broaden the range of publications and advertisements ensuring consistent brand and design.
Develop brand guidelines for customer-facing material and enhance the company’s online offering.
Support sales and event team with literature and branded goods.
Head of Publications | Marden Edwards |’00-‘02
Development of an internal team to further strengthen the companies’ value proposition.
Identify cost savings for advertising and exhibitions, begin centralisation of marketing collateral.
Digital Print Executive | Stewart Signs |’99-‘00
Lead a digital team specialising in the production and sales of digital image print product.
Influence design and specification to suit client requirements and liaise with stakeholders.